Your hero found himself in a village where they did not know anything about religion and then he decided to create his faith and bring people to it, for a start he will need totems. They can be made of wood. Start harvesting wood by clicking on the round window that appears above the top. When you get enough, you can build a totem. They are erected in special places where there are yellow circles. Idols will provide an opportunity for the worship and recruitment of natives. You have to flip everyone in Messiah by clicking on the little men and repainting in white.